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Saturday, October 16, 2010

Video and social growth drives online display ads in the U.K.

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Video and Social Drive Online Display Advertising's Growth in U.K. | ClickZ .content_width_fix{padding-bottom:0px;}

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Jack Marshall | October 5, 2010 | 0 comments

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Following a year-over-year decline during the first half of 2009, spending on Internet display advertising grew by 6.3 percent in the U.K. during the first six months of 2010, according to the Interactive Advertising Bureau U.K. biannual ad expenditure survey. Overall, online ad spend for the same period grew 10 percent, year-over-year, reaching a total of £1.97 billion ($3.1 billion.)

The report, collated in partnership with PricewaterhouseCoopers, attributed the growth to increased investment in search advertising - which grew 8.9 percent - but also to a rebounding display ad market, which grew by 6.3 percent.

According to the report, spending on pre- and post-roll video advertising drove much of that growth, increasing 82 percent, year-over-year. Meanwhile, advertising on social media sites also contributed to the growth, the IAB said, accounting for 13 percent of all online display ads between January and June.

Overall, however, paid search continued to dominate U.K. digital marketing budgets, accounting for 60 percent of all online ad spending in the first half of the year. Display accounted for 19 percent, the report estimated, with lead-generation and classified ads representing 1 percent and 19.2 percent of spend, respectively.

Guy Phillipson, CEO of IAB U.K., placed emphasis on the contribution from consumer packaged goods and entertainment brands to the increase in display ad spending. The CPG vertical upped its share of digital ad spend from 9.4 percent in the first half of 2009 to 11.8 percent in 2010. Meanwhile, the entertainment sector grew its spend from 13.2 percent to 14.4 percent.

"The return to double digit growth in UK online advertising is characterized by increased investment by major brands – particularly in [CPG] and Entertainment. The effectiveness of social and video ads for classic brand building is reflected in these formats enjoying exponential growth," Phillipson said in a prepared statement.

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Jack Marshall is a staff writer and stats editor for ClickZ News. His beats include mobile marketing, display and video advertising, social and viral media, as well as industry developments in the U.K. and Europe. Jack also coordinates the Stats section of the ClickZ site, which publishes the latest online facts, Internet research, trends, and analysis from the interactive marketing world.

RELATED READING U.K. Mobile Ad Spend Continues Strong Growth in 2009 April 27, 2010 Google Sees Higher Display Ad Spend From CPG Clients April 15, 2010 IAB Report: Ad Spending Rebounded in Q4 And Fuels Industry Hopes April 7, 2010 U.K. Online Ad Spend Grew 4.2 Percent in '09, Says IAB March 31, 2010 IAB Ad Spending Report Evolves as Others Stagnate October 7, 2009 Community activity stream Most read Tag cloud .echo-stream-container {width:288px;padding:0 4px 4px 4px;font-size:1.1em;}.echo-stream-body {margin-top:-20px} .echo-item-container {border-bottom:1px dotted #a9a9a9;padding:8px 0 5px 0; } .echo-primaryBackgroundColor {background-color:#f5f5f5;margin-top:-26px;border:0 } .echo-secondaryBackgroundColor {background-color:#F4F4F4;} .echo-trinaryBackgroundColor {background-color:#eceff5;} .echo-item-wrapper {margin-top:-3px} .echo-secondaryColor {color:#aaaaaa;} .echo-stream-container a, .echo-linkColor {color:#0077cf;} .echo-linkColor {font-size:1.0em;color:#3a3a3a;font-weight:normal} .echo-item-re a {color:#0077cf;line-height:1.4em} .echo-linkFont, .echo-stream-container a, .echo-stream-container a:hover {text-decoration:none;} .echo-item-from a {color:#767676;text-decoration:none;} .echo-item-from a:hover {color:#767676;text-decoration:none;} .popoutpopup{position:relative;} a.popoutpopup:hover{text-decoration:none;} .popoutpopup span {position:absolute;width:232px;padding:4px 6px;height:auto;line-height:1.3em;left:-1000px;visibility:hidden;background:#f7941d;font-size:1.2em;text-decoration:none;border:1px solid #d3d3d3;color:#ffffff}.popoutpopup:hover span{visibility:visible;top:20px;left:50px}.echo-item-sourceIcon {display:none!important} .jsk-HeaderWrapper {display:none!important} .jsk-LinkFont, .jsk-ThreadWrapper a, .jsk-ThreadWrapper a:hover {text-decoration:none!important;color:#0077cf!important}.jsk-SecondaryFontColor {color:#aaaaaa!important;}Pop-out the activity stream to keep a real-
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Tuesday, October 5, 2010

Sorat Hotels site integration of social media

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Hotel Blogs - Let's talk about hotels: Integration of Social Media on your hotel website with Sorat HotelsHotel Blogs - Let's talk about hotels« This Week In Hotels #7 (Facebook, Geolocation sites, Google Wave, Important of Google Adwords) |Main| 3,000 followers on Twitter »

Monday, August 16, 2010Integration of Social Media on your hotel website with Sorat Hotels

I have recently come across an interesting integration of most social media sites embedded into the main homepage of the German hotel chain Sorat Hotels.

This hotel chain has really maximized their homepage to show their audience how many different social media channels they can be found on.

On the right side side, they have integrated the Facebook Like banner and shows about 500 people who like Sorat. Then you have button that take you to their YouTube video account and Xing (business networking site).

See also how they publish their Twitter account with the pink button "Follow us"

On the bottom on the page, Sorat also promotes their presence on social media sites:

Twitter, Facebook, FourSquare, Friendticker (never heard of that one), Qype (the recommendation site).

And they even added the bookmarking button from Google and Yahoo.

I am surprised not to see any mention of leading hotel review sites though.

Do you think it makes sense to promote all these sites? Have you done similar things on your hotel website. Let us know.

Posted at 11:30 AM in Advertising, Hotel Chains, Marketing | Permalink

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Nice Blog....

Posted by:sam |Monday, August 16, 2010 at 02:04 PM

Hello from Greece,

I think it's not a nice example...it's to heavy and very confusing for the users....

A nice example i have seen lately is:
http://www.nickhotel.com/html/social-media.asp

They have created a specific page for social media...they have the standard things at the main page(like button, facebook, twitter, etc) and if you want to see more things you can visit the specific page for Social Media....

Posted by:Minas Liapakis |Monday, August 16, 2010 at 04:01 PM

I think it's absolutely worthwhile to promote any social media your hotel is involved with on a property website. Social media is not a passing trend- the widespread use and adoption of these sites has surely indicated a shift in the way we communicate with one another. I like the idea of creating a social media "homepage", that customers can use exclusively to follow the various social sites. Having that information take up real estate on a property's homepage feels like a squeeze to me. I think both examples, though, have taken a step in the right direction by realizing the benefits of promoting themselves via social media sites.

Posted by:Pamela Wolff |Monday, August 16, 2010 at 04:41 PM

Social media is a great way to promote your hotel.

Posted by:Hotels Clifton |Friday, August 20, 2010 at 12:46 PM

Hi,

Friendticker (www.friendticker.com) is a local player from German providing real world benefits for check-ins. We have a special with SORAT Hotels - being president gives you specials (http://de.beta.friendticker.com/locations/sorat_hotel_ambassador_bayreuther_strasse_42_berlin)

Cheers
Florian

Posted by:Florian |Wednesday, August 25, 2010 at 10:34 AM

Gettings Abroad Holiday With your family very cheapest Hotels In Chandigarh and good tourist places.http://www.hotelsbangaloreindia.com/hotels-in-india/hotels-in-chandigarh-india.html

Posted by:mehtab |Wednesday, August 25, 2010 at 10:59 AM

I am regular visitor of your blog....you are doing really a nice job...thanks for such informative articles...Do you have any suggestions to enhance or develop the vacation rentals business???

Posted by:ferienhäuser spanien |Saturday, September 04, 2010 at 12:17 PM

Good idea! Thanks so much for this informative post!

Posted by:Phuket Hotels Thailand |Wednesday, September 15, 2010 at 04:25 AM

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